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Product: SEO Description

Learn how to optimize SEO descriptions (meta descriptions) for better search engine visibility using the Bulk Product Editor.

Overview​

The SEO description appears in search engine results below the title. It's your opportunity to convince users to click through to your product page. The Bulk Product Editor helps you create compelling SEO descriptions across multiple products.

Accessing SEO Description Field​

  1. Navigate to the Bulk Product Editor
  2. Select the products you want to edit using filters
  3. In the modification section, select "SEO Description" from the field dropdown

Selecting SEO Description Field

SEO Description field selection in Bulk Product Editor

Choose SEO Description from the field dropdown to optimize meta descriptions for search engines

Best Practices​

Length Guidelines​

  • Keep descriptions between 150-160 characters
  • Ensure the most important information appears first
  • Avoid truncation in search results

Content Strategy​

  • Include a compelling call-to-action
  • Highlight unique selling points
  • Use action-oriented language
  • Include relevant keywords naturally

Common Use Cases​

  • Adding compelling descriptions for better click-through rates
  • Including promotional information (sales, discounts)
  • Standardizing description format across product categories
  • Highlighting key product benefits

Examples​

Example 1: Feature Highlighting​

Before: "Cotton t-shirt in blue color." After: "Premium 100% organic cotton t-shirt in blue. Soft, breathable, and perfect for everyday wear. Free shipping on orders over $50!"

Example 2: Promotional Content​

Before: "Running shoes for athletes." After: "Professional running shoes with advanced cushioning technology. 30% off this week only. Perfect for marathons and daily training."

Tips and Tricks​

  • Include emotional triggers and benefits
  • Use numbers and specific details
  • Test different descriptions for performance
  • Include seasonal or promotional information
  • Monitor click-through rates from search results