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Variant: Price

Learn how to manage variant pricing efficiently using the Bulk Product Editor.

Overview​

Variant pricing is crucial for your store's profitability. The Bulk Product Editor allows you to update prices across multiple variants simultaneously, apply percentage changes, or set specific pricing rules.

Accessing Variant Price Field​

  1. Navigate to the Bulk Product Editor
  2. Select the products/variants you want to edit using filters
  3. In the modification section, select "Variant Price" from the field dropdown

Selecting Variant Price Field

Variant Price field selection in Bulk Product Editor

Choose Variant Price from the field dropdown to manage pricing in bulk

Pricing Operations​

Set Fixed Price​

Set a specific price for all selected variants.

Percentage Increase/Decrease​

Apply a percentage change to existing prices.

Add/Subtract Amount​

Add or subtract a fixed amount from existing prices.

Price Rounding​

Round prices to specific decimal places or pricing strategies.

Common Use Cases​

Price Updates​

  • Implementing across-the-board price increases
  • Adjusting prices for inflation or cost changes
  • Seasonal pricing adjustments

Promotional Pricing​

  • Setting sale prices for specific variants
  • Creating tiered pricing structures
  • Implementing volume discounts

Market Positioning​

  • Adjusting prices to match competitors
  • Implementing premium pricing strategies
  • Setting psychological pricing points

Best Practices​

Pricing Strategy​

  • Consider profit margins when setting prices
  • Use psychological pricing ($9.99 vs $10.00)
  • Maintain consistent pricing across similar products
  • Consider market positioning

Price Testing​

  • Test price changes on small segments first
  • Monitor sales impact after price changes
  • Use A/B testing for optimal pricing
  • Track competitor pricing

Examples​

Example 1: Percentage Increase​

Current Price: $19.99 Action: Increase by 10% New Price: $21.99

Example 2: Fixed Amount Adjustment​

Current Price: $25.00 Action: Add $5.00 New Price: $30.00

Example 3: Psychological Pricing​

Current Price: $20.00 Action: Set to $19.99 New Price: $19.99

Pricing Formulas​

Percentage Changes​

New Price = Current Price × (1 + Percentage/100)

Fixed Amount Changes​

New Price = Current Price + Fixed Amount

Margin-Based Pricing​

Selling Price = Cost ÷ (1 - Desired Margin%)

Tips and Tricks​

  • Use filters to target specific price ranges
  • Preview price changes before applying
  • Consider currency formatting and rounding
  • Monitor inventory turnover after price changes
  • Use scheduled jobs for time-based pricing

Important Considerations​

⚠️ Price Change Impact:

  • Affects customer perception
  • Impacts profit margins
  • May trigger competitor responses
  • Can affect search ranking algorithms