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Variant: Compare-at Price

Learn how to manage compare-at pricing (original/MSRP prices) using the Bulk Product Editor.

Overview​

The compare-at price shows customers the original or suggested retail price, creating a sense of value when displayed alongside sale prices. The Bulk Product Editor allows you to set or update compare-at prices across multiple variants efficiently.

Accessing Compare-at Price Field​

  1. Navigate to the Bulk Product Editor
  2. Select the products/variants you want to edit using filters
  3. In the modification section, select "Compare-at Price" from the field dropdown

Selecting Compare-at Price Field

Compare-at Price field selection in Bulk Product Editor

Choose Compare-at Price from the field dropdown to manage original pricing in bulk

How Compare-at Price Works​

Display Logic​

  • Shows when compare-at price > current price
  • Displays as strikethrough text
  • Calculates automatic discount percentage
  • Enhances perceived value

Customer Psychology​

  • Creates urgency and value perception
  • Highlights savings opportunity
  • Improves conversion rates
  • Builds trust through transparency

Common Use Cases​

Sale Events​

  • Setting original prices before sales
  • Creating promotional pricing displays
  • Highlighting seasonal discounts

MSRP Management​

  • Displaying manufacturer suggested prices
  • Showing retail vs. your pricing
  • Maintaining price transparency

Clearance Sales​

  • Showing original prices on clearance items
  • Creating urgency for end-of-season sales
  • Highlighting deep discounts

Best Practices​

Pricing Ethics​

  • Use genuine original prices
  • Avoid inflated compare-at prices
  • Comply with local advertising laws
  • Maintain pricing transparency

Strategic Implementation​

  • Set compare-at prices before sales
  • Use consistent markup strategies
  • Consider competitor pricing
  • Monitor discount percentages

Examples​

Example 1: Sale Setup​

Current Price: $29.99 Compare-at Price: $39.99 Display: $39.99 $29.99 (25% off)

Example 2: MSRP Display​

Current Price: $79.99 Compare-at Price: $99.99 (MSRP) Display: $99.99 $79.99 (Save $20)

⚠️ Important: Compare-at pricing regulations vary by location:

  • Must represent genuine previous prices
  • Cannot use inflated reference prices
  • Must comply with local advertising standards
  • Consider FTC guidelines (US) or similar regulations

Tips and Tricks​

  • Set compare-at prices before launching sales
  • Use filters to target sale products
  • Monitor discount percentages for consistency
  • Remove compare-at prices after sales end
  • Use scheduled jobs for automatic updates