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Product: Handle URL

Learn how to manage product URL handles for better SEO and organization using the Bulk Product Editor.

Overview​

The product handle is the URL-friendly version of your product name that appears in the product's web address. It's important for SEO and user experience.

Accessing Product Handle Field​

  1. Navigate to the Bulk Product Editor
  2. Select the products you want to edit using filters
  3. In the modification section, select "Handle" from the field dropdown

Selecting Product Handle Field

Product Handle field selection in Bulk Product Editor

Choose Handle from the field dropdown to manage product URLs in bulk

Best Practices​

URL Structure​

  • Use lowercase letters only
  • Replace spaces with hyphens
  • Remove special characters
  • Keep handles descriptive but concise

SEO Considerations​

  • Include relevant keywords
  • Make URLs readable and meaningful
  • Avoid numbers unless necessary
  • Keep handles permanent once set

Common Use Cases​

  • Standardizing URL structure across products
  • Adding keywords to improve SEO
  • Fixing broken or poorly formatted handles
  • Organizing products with consistent naming

Examples​

Example 1: SEO Optimization​

Before: "product-123" After: "blue-cotton-t-shirt"

Example 2: Standardization​

Before: "Blue_Cotton_Tshirt" After: "blue-cotton-t-shirt"

Important Notes​

⚠️ Warning: Changing product handles will change the product URLs. This can affect:

  • SEO rankings
  • Existing bookmarks
  • External links to your products

Always set up redirects when changing handles for existing products.

Tips and Tricks​

  • Test new handles before applying
  • Use consistent naming patterns
  • Consider SEO impact before changes
  • Set up 301 redirects for changed URLs